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Beta program feedback

Check how beta testers are using your product, which bugs block them and what it needs before launch.

When to send itHalfway through a beta, once testers have had two or three weeks with the product, and again shortly before launch.

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The survey

How's the beta going?

  1. Page 1
  2. 1How often have you used the beta so far? · RequiredMost days · About once a week · Once or twice · Not yetMultiple choice
  3. Page 2
  4. 2Overall, how satisfied are you with the beta so far? · RequiredCSAT · 1–5
  5. 3Have you run into any bugs or errors? · RequiredYes, and they stopped me working · Yes, but I found a way round them · NoMultiple choice
  6. 4What happened, and what were you trying to do?Your browser or device helps us track it down.Shown only when question 3 isn’t “No”Open text
  7. Page 3
  8. 5What would make this ready for you to rely on?Open text
  9. 6When the beta ends, how likely are you to keep using it? · RequiredDefinitely · Probably · Not sure · Probably notMultiple choice
  • When question 1 is “Not yet”, go to page 3.
End screen
  • Thanks for testing Your feedback is shaping what we launch.

Suggested coupon

Suggested couponThanks for testing with us. Here's a free month for when the beta ends.A unique code per customerUse it on any paid plan within 60 days of launch. One code per tester.

A free month thanks testers for their time and makes moving to a paid plan at launch an easy step. Unique codes keep it within the beta group.

Where to send it

  • EmailPaste the link into an email to your beta group, sent from your own address or your usual email tool.

When to send it

Send this midway through a beta, once testers have had two or three weeks with the product, and again shortly before you open it to everyone. A beta survey sent in the first few days mostly collects impressions of the signup screen; one sent after launch arrives too late to change anything. Email works best because beta groups are small and personal. Send it from your own address, say you'll read the answers yourself, and keep the email to a few lines.

Why these questions

The survey opens by asking how often they've used the beta, and that answer matters more than it looks. Feedback from someone who opened the product once is about first impressions; feedback from a daily tester is about whether the product holds up. Testers who haven't tried it yet skip straight to the last page, so nobody is asked to rate something they haven't used.

Active testers rate their overall satisfaction on the five-point CSAT scale, then say whether they've hit bugs and whether those bugs stopped them working. That distinction is your triage: a blocking bug that three testers hit is a launch blocker, while a cosmetic glitch can wait. Anyone who reports a bug is asked what happened and what they were trying to do, with a nudge to mention their browser or device.

The last page goes to everyone. It asks what would make the product ready for them to rely on, and how likely they are to keep using it after the beta. The first gives you a launch checklist in customers' own words. The second is an early, rough read on demand, though stated intentions are usually more generous than what people later do.

The reward

A free month after the beta thanks testers for their time and, quietly, gives them a reason to move to a paid plan instead of drifting off at launch. Unique codes stop the offer leaking beyond your beta group. Everyone who finishes gets it, including testers who never got started, because the reward is for the feedback, not the verdict.

What to do with the answers

Sort bug reports into blocking and non-blocking, and reply to each blocking report personally once it's fixed. Testers who see their report become a fix often turn into your most vocal early customers.

Group the "ready to rely on" answers and treat the biggest themes as your launch criteria. Compare the "keep using it" answers with how often people actually used the beta: if your heaviest testers are unsure, take that seriously. Once the product is live, the product-market fit survey gives you a more standard measure, and Feature feedback helps with individual features as they ship.