Survey templates for businesses that reward feedback

Ask first-time customers how their order went, while there's still time to turn them into repeat buyers.

A 10-second attribution survey for the Shopify thank-you page: where a new customer first heard of you, and what made them buy.

Ask how a product is holding up after two weeks of real use: how often it's used, whether it met expectations, and what you'd change.

Ask customers who keep ordering what brings them back, what they also buy elsewhere, and what they'd like from you next.

Find out why customers stopped ordering, what would bring them back, and how they'd like to hear from you, with a comeback coupon.

Ask shoppers who left items in their cart what stopped them, what was missing, and whether they plan to come back.

Capture the real reason behind every return or exchange, how easy the process was, and whether the customer will shop with you again.

Ask clothing and footwear customers how their order fits, where it's off, and whether your size guide helped.

Ask visitors on your site why they came, whether they found it, and how search, photos, descriptions and costs hold up.

Check whether orders arrive when you promised, in good shape and with tracking customers could follow.

A QR code on a box insert that asks how the unboxing felt, how well things were protected and which extras customers noticed.

A report form for orders that arrived broken, wrong or incomplete, with optional contact details so you can put it right.

A four-question rating of the person who delivered the order, tagged by rider so you can see patterns per person.

Find out which greener packaging changes your customers want most, and what they would trade for them, before you switch materials.

Ask why subscribers cancel, with a follow-up that fits each reason, and offer a free box or month if they ever come back.

Ask why subscribers pause and for how long, and show them options like skipping a box or a slower schedule.

Hear how a new subscriber's first box landed, part by part, while there's still time to fix things before the second one.

The same five quick questions after every box, so you can see month by month which boxes worked and which fell flat.

Ask people who cancelled a few months ago why they left and what would bring them back, with 30% off a first month back.

A QR code in the delivery bag asks how the food arrived and tasted, with money off the next order placed directly with you.

Customers rate each part of their meal from Poor to Great, so you know which dish to fix, keep or drop.

Find out why customers order through delivery apps and what would bring them to your own site, with 15% off a direct order.

A short weekly WhatsApp check-in for meal plan customers: how the week went, what they skipped and what to change next week.

Test a new dish with the people who ordered it: taste, whether they'd order it again and what would make it better.

Give customers an easy way to report a late, cold or spilled order, with an apology code and an optional way to hear back.

Find out whether a coaching session actually helped, what the client will do next, and what they want to work on next time.

Collect feedback before people leave the room: content, pace, level, and the topics that would bring them back.

A QR-code form for yoga, pilates and fitness studios: which class, how it went, the intensity, and what to fix in the space.

Check how a course is going halfway through, while there's still time to change the second half for the same students.

End-of-course feedback with a short testimonial and a clear, separate question asking whether you may publish it.

Ask people who tried one class whether they'll join, and what's holding them back if not.

Find out what new users signed up to do, what's slowing them down and what help would get them to their first win.

Ask users what they think of one feature, what they use it for, and why the others haven't tried it yet.

Learn why customers cancel, which features and competitors they mention, and give them a reason to come back.

Ask people whose free trial ran out why they didn't upgrade, and give the undecided a reason to come back.

Let customers rank the features you're considering, say why their top pick matters, and name anything you've missed.

Find out whether customers think your price is fair, why it feels expensive to some, and how they'd prefer to pay.

Check how beta testers are using your product, which bugs block them and what it needs before launch.

A quarterly check-in with paying accounts: satisfaction, usage trend, the jobs you help with and who might leave.

The standard 0–10 recommend question, with a different follow-up for fans and for everyone else.

The 0–10 recommend question for shops, plus a quick check on the last order so you can tell a weak store from one bad parcel.

A twice-yearly NPS for software customers that rates the product and the team separately, so you know which one moves the score.

Three quick questions at the end of a support conversation: how satisfied the customer is, whether the problem is solved, and what to do better.

A one-minute check after any order: overall satisfaction, a quick grid for product, value, delivery and checkout, and whether they'd buy again.

A quick check after a salon or spa appointment: how the visit went, which service, the stylist, waiting time and cleanliness, and when they'll book again.

The customer effort question after a support conversation, with a follow-up on what made it harder than it should have been.

One effort question on your order confirmation and returns pages, split by task, with a follow-up when it wasn't easy.

Sean Ellis's product-market fit question, with the open questions that tell you who your keenest customers are and what they value.

Learn what frustrates your future customers, how they cope today and what they've paid for, and find people to talk to before you build.

Find out who buys from you, what they were looking for, where else they shop and where they spend time online, without asking anything sensitive.

Rate each part of an event, hear the highlights and the problems, and find out who will come back.

Find out whether a webinar was worth people's time, why some left early, and what to cover next.

A QR-code form for market stalls and pop-ups: how people found you, why some didn't buy, and a code to shop online.

A short check-in for a community group after a meetup: what people valued, the best times, and who would like to help.