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Delivery and packaging

Sustainable packaging preferences

Find out which greener packaging changes your customers want most, and what they would trade for them, before you switch materials.

When to send itFor a few weeks while you are weighing a packaging change, before you order new materials.

Free plan, no card needed. “Fit it to my business” rewrites the wording with AI for your brand.

The survey

Help us choose greener packaging

  1. 1How much does sustainable packaging matter when you choose where to shop? · RequiredIt's a main reason I choose a brand · It matters, but it isn't a deciding factor · I don't think about it muchMultiple choice
  2. 2Rank these packaging changes from most to least important to you. · RequiredPlastic-free materials · Less packaging overall · Recycled materials · Packaging I can compost at home · Reusable or returnable boxesRanking
  3. 3Which of these would you accept for greener packaging?Tick any that apply.Slower delivery, so orders can be combined · Plainer, unbranded boxes · A small extra charge · Sending packaging back for reuse · None of theseCheckboxes
  4. 4What usually happens to our packaging after you unpack? · RequiredI recycle it · I reuse it · It goes in the general bin · I'm not sure how to dispose of itMultiple choice
  5. 5Is there packaging from another brand that you liked? What was good about it?Open text

Suggested coupon

Suggested couponThanks for sharing your views. Here's 10% off your next order.One shared codeOne use per customer. Can't be combined with other offers.

A short opinion survey that anyone can take earns a simple shared code, which also gives followers who haven't ordered lately a reason to come back.

Where to send it

  • Order emailAdd the link to your order or shipping emails for a few weeks while you're deciding.
  • InstagramPut the link in your Instagram bio, or share it in a story with a link sticker.

When to send it

Run this when you are weighing a packaging change and want customers' views before spending money on new materials. It works as a one-off: add the link to order emails for a few weeks, and post it in your Instagram bio or a story while it's open. Because it asks about preferences rather than a particular order, anyone who has bought from you can take part, including followers whose last order was months ago.

Why these questions

The survey starts by asking how much sustainable packaging matters when choosing where to shop, with three honest options running from "a main reason" to "I don't think about it much". This keeps everything after it in proportion. A vocal minority can make a change look more popular than it is, and this question shows how big that group really is among your buyers.

The ranking question puts five changes in order: plastic-free materials, less packaging overall, recycled materials, home-compostable packaging, and reusable or returnable boxes. Ranking forces a choice. Ask customers to rate each option on its own and most will say all of them matter, which won't help you decide what to do first.

The trade-off question asks what customers would accept in return: slower delivery so orders can be combined, plainer boxes, a small extra charge, or sending packaging back. Good intentions meet reality here, so read these answers most carefully before you commit.

The fourth question asks what happens to your packaging once it's empty. If plenty of people say they aren't sure how to dispose of it, a printed line on the box may do more than a new material would. The last question asks for packaging they've liked from other brands, which is a free source of ideas.

The coupon

10% off the next order with a shared code suits a short preference survey that anyone can take. Everyone who finishes gets the same code, so it does two jobs: it thanks people for their time, and it gives followers who haven't ordered lately a reason to come back.

What to do with the answers

Start with the top-ranked change, then check the trade-off answers from the customers who ranked it first. If plastic-free comes top but few will accept a higher price, look for a swap that costs about the same. Once the new packaging ships, run the packaging and unboxing survey to check that protection held up. To learn more about which customers care most, pair this with the customer profile survey.

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