When to send it
This survey lives inside the box. Print its QR code on an insert, a thank-you card or the inside of the lid, with a short line such as "Tell us how it arrived and get 10% off next time." Customers scan it at exactly the moment you want to hear about: tape off, product in hand. Because the code is printed, it reaches every customer, including those who never open your emails.
On the Share dialog, give the packaging its own channel so its QR code is tracked apart from any you use elsewhere. When you change your packaging, print a new insert with a new channel, and you can compare the old box against the new one.
Why these questions
The opening question is a star rating for the unboxing as a whole. Stars feel natural for something this visual, and they give you a single average to follow across packaging changes.
The second question asks how well the contents were protected. Damage found at this stage is expensive, since it usually ends in a refund or replacement, so anyone who says something moved around or broke is asked what happened. That follow-up stays hidden for everyone else.
Next comes the amount of packaging: too much, about right or too little. Too much is a frequent complaint from customers who care about waste, and too little shows up later as damage. Read together, the two answers tell you which way to adjust.
The checkbox question lists the touches brands add to a box, such as a printed design, a handwritten note, a sample or care instructions, and asks which ones the customer actually noticed. Inserts cost money, and if nobody notices the card you can stop printing it. To finish, customers name a single change they would make to the packaging. Small, cheap fixes often come out of it, like a box that is awkward to open.
The coupon
The insert is the advert for this survey, and 10% off the next order gives people a clear reason to scan it. A shared code is fine because the QR code only reaches people who have already bought from you. The same code appears for everyone who finishes, whatever they thought of the box.
What to do with the answers
Look at the protection answers first and match them to products: fragile items that keep arriving damaged need a different box or more padding. Watch "too much" against "too little" over a month or two before you change materials. If customers keep asking for less packaging, the sustainable packaging preferences survey asks what kind of change they would welcome. For the journey to the door, use the delivery experience survey.