When to send it
Delivery apps bring a cloud kitchen new customers, then take a commission on every order those customers place afterwards. Moving even a share of repeat orders to your own website or WhatsApp line can change your margins, but first you need to know why people use the app at all. This survey asks them.
Put the QR code on an insert in app orders, with a short line about the discount for ordering direct. Add the same link to your Instagram bio and a story, where it reaches followers who may not have ordered yet. Each channel gets its own QR code and tracked link, so you can see which one brings more answers.
Before printing inserts, read your agreement with each delivery app. Some limit what marketing can go in their bags, and the rules differ by platform and country.
Why these questions
The first question sorts customers by how they order today. Those who use an app see a follow-up listing the usual reasons: app offers, saved payment details, live tracking, habit, or simply not knowing you take orders directly. That last reason is often the cheapest to fix, because a line on the packaging solves it.
Everyone then picks what would make ordering direct worth it. The options are concrete trade-offs you can act on, such as a lower price, a loyalty reward, faster delivery or dishes you only sell direct. See which ones customers choose most before you design an offer, rather than guessing.
The final question asks where customers would like to hear about direct offers. It collects a preference, not contact details, so it stays quick and nobody feels signed up for messages they didn't ask for.
The coupon
The reward is 15% off an order on your own ordering site. That is exactly the behaviour you're trying to encourage, so the coupon doubles as the first step. A shared code is fine because it only works on your site; if it spreads through a WhatsApp group, it sends more people to order direct. If the app's commission on a typical order is higher than 15%, a discounted direct order still earns you more. Everyone who finishes gets the code, whatever they answered.
The survey never mentions ratings on the apps, and it doesn't tell customers to stop using them. It just makes ordering direct worth a try.
What to do with the answers
Count how many app customers didn't know you take direct orders. If that group is large, the fix is visibility: the bag, the box lid, your Instagram profile. If app offers dominate, consider a standing direct price instead of one-off codes. Use the answers about where people want to hear from you to decide where to put your effort, whether that's a WhatsApp catalogue or a simple ordering website.
To learn where new customers first hear about you, the where did you hear about us template asks one quick question. For how each delivered order went, use order feedback for cloud kitchens.