When to send it
Meal plan customers decide every week whether to carry on, so a weekly check-in catches a bad week before it becomes a cancellation. Send the link on WhatsApp on the last delivery day of each plan week, before customers choose next week's meals. Keep the message to one line and send it at the same time each week so it becomes part of the routine.
The survey greets customers by name when the link carries a name field, such as ?name=Asha. If you send links one at a time, add each customer's name to the link; for a broadcast, leave it off and the survey falls back to "Hi there".
Why these questions
The satisfaction score for the week is the number to watch over time. A customer whose score falls two weeks running is at risk of leaving, and you can reach out before they do.
Asking whether they ate every meal gets closer to the truth than asking whether they liked the food. Meals left in the fridge are the clearest early sign that a plan isn't working, and the follow-up asks why: the dish, the portion, the delivery time or a change of plans. Each reason needs a different fix, from swapping a recipe to moving a delivery slot.
Delivery timing has its own question because punctuality is what plan customers notice most. Two open questions finish the survey: the best meal of the week, which tells you what to repeat, and what they'd like more or less of next week. Customers often use that last box for spice level, variety or portion size without being prompted.
The survey deliberately leaves out diets, allergies and health goals. Collect those at sign-up through your own process, where you can handle them with care, not in a weekly feedback form.
The coupon
The reward is 10% off next week's plan, which is the decision the customer is about to make. A shared code is fine, since only plan customers receive the link. Sent every week, the code effectively becomes a small standing discount for customers who keep telling you how things are going; decide whether that suits your margins, or run the survey once a month instead. It goes to everyone who finishes, whatever they say about the week.
What to do with the answers
Read the week's answers before you finalise the next menu. If several customers skipped the same dish, take it out of the rotation or rework it. If skipping is mostly about timing, look at your delivery slots. Keep a short list of customers whose scores dropped and message them personally: a quick change to their plan costs far less than winning them back after they leave.
For a monthly view of a subscription instead of a weekly one, see the monthly box pulse. When someone does cancel, the subscription cancellation template asks why, and the dish-by-dish rating helps when you need detail on individual recipes.