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Coaching and studios

Course completion and testimonial consent

End-of-course feedback with a short testimonial and a clear, separate question asking whether you may publish it.

When to send itThe day after the final session, or when certificates or recordings go out.

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The survey

You finished the course. How was it?

  1. Page 1
  2. 1Overall, how satisfied are you with the course? · RequiredCSAT · 1–5
  3. 2Did the course help you reach the goal you started with? · RequiredYes, fully · Partly · Not reallyMultiple choice
  4. 3What was missing for you?Anything we could add or change for future students.Shown only when question 2 isn’t “Yes, fully”Open text
  5. 4How likely are you to recommend this course to a friend or colleague? · RequiredNPS · 0–10
  6. Page 2 · In your own words
  7. 5In a sentence or two, how would you describe the course to a friend?Optional. Write it the way you'd say it.Open text
  8. 6May we use what you wrote above as a testimonial on our website or social media? · RequiredYour choice doesn't affect your coupon. You get the same code whichever you pick.Yes, with my first name · Yes, but without my name · No, keep it privateMultiple choice
  • When question 6 is “Yes, with my first name” or question 6 is “Yes, but without my name”, go to the “Thank you for sharing” screen.
End screens
  • Thank you Your feedback goes straight into planning the next course.
  • Thank you for sharing We'll use your words only in the way you chose.

Suggested coupon

Suggested couponThanks for finishing the course with us. Here's 20% off your next course.A unique code per customerValid for 60 days on any future course. One code per student. Given to everyone who completes the survey, whatever their answers.

Someone who has just finished a course is the likeliest buyer of the next one. The code is the same whether or not they agree to a testimonial, so consent stays freely given.

Where to send it

  • EmailPaste the link into your end-of-course email, alongside certificates or recordings, from your usual email tool.

When to send it

Email it the day after the final session, or along with certificates or recordings. Students are at their most reflective right at the end, and the testimonial question works best while the feeling of having finished something is still fresh. Add each student's first name to the link as ?name= and the survey opens with a personal greeting.

Why these questions

The first page is about the course. Overall satisfaction on the five-point CSAT scale gives a figure you can track from one cohort to the next. The second question asks whether the course helped the student reach the goal they started with, which is the outcome that brings people back for another course. Anyone who answers "partly" or "not really" is asked what was missing. Then comes the familiar 0 to 10 question about recommending the course to a friend, the Net Promoter question.

The second page asks the student to describe the course in a sentence or two, as they would to a friend. That framing draws out natural, specific language rather than generic praise. Straight after it comes a separate consent question: may you use what they wrote as a testimonial, with their first name, without their name, or not at all.

Testimonial consent and the coupon

Keep these two apart, and tell students you have. The consent question's description says the coupon is the same whichever option they pick, and the survey issues the code to everyone who finishes, including people who say no or leave the testimonial blank. That keeps the testimonials honest and the consent freely given. The survey has two end screens, one thanking students who agreed to share their words, and both show the same coupon.

Advertising rules in several markets expect you to be open about incentives connected to testimonials. A short line near the quotes, saying that students who complete your feedback survey receive a discount on a future course, is a simple precaution.

The coupon is a unique 20% code for the next course. It is generous on purpose: someone who has just finished one course with you is the person most likely to take the next, and a unique code keeps the discount from spreading beyond them.

What to do with the answers

Export the answers where consent is a yes and keep them with the date and the name option the student chose, so you can always show where a quote came from. Before publishing, check each quote still reads well on its own. Read the "what was missing" answers before planning the next cohort, and compare them with the course mid-point check-in from the same group.

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